Experimenting with Google+

Posted on February 15, 2012 by Graeme Anthony

Just read a good article on how brands are starting to experiment with Google+. Hangouts seem to be the main source of inspiration and USP but other than that, I think the consensus is that they’re struggling to create new items that can’t be replicated over FB and Twitter, etc.

Still early days…but it’s currently a bit flat. The US election might reignite it as it seems Google+ is great for a ‘personality’ but really hard for a ‘logo’.

The full article is here- http://www.contagiousmagazine.com/2012/02/google_cadbury_new_york_giants_and_coca-cola.php