The iWatch ‘must have’

September is on the way and there is a real chance we will be seeing the iWatch. If it does appear, I have a single ‘must have’ I feel it needs in order to succeed.

Forget about the features and added functionality, if it doesn’t look gorgeous Apple will have a hard time winning me over. Recent staff hires and reports seem to be suggesting that Apple is planning to position the iWatch as a luxury product. In my opinion, Apple Macs and iPhones of recent years have oozed quality and precision engineering, however to make that move into luxury they have to go further. Continue Reading →

Daniel Brown’s Noodlebox displayed at the Barbican

Daniel Brown’s Noodlebox, created here at Amaze back in 1997, has been included in the iconic Digital Archaeology room at The Barbican’s ground-breaking Digital Revolutions show. Continue Reading →

Jaguar Land Rover and the ‘self-learning car’

Jaguar Land Rover has announced what it’s billing to be the ‘self-learning intelligent car of the future’; an intelligence system which auto-performs your in-car activities and anticipates the driver’s actions. It’s great to see the sort of innovation we expect from Google surface from a UK automotive company. Continue Reading →

Coding is childsplay

A few weeks ago our Head of Global Implementation and Support at Amaze sent round a link to – a website which aims to get children and adults alike, coding. is helping to inspire the next generation of coders with fun, interactive games which teach the basics of programming in just one hour tutorials. In the US alone, estimates that there will be a shortage of approximately 1,000,000 qualified individuals in the sector by 2020. Their vision is that every student in every school should have the opportunity to learn computer programming. Continue Reading →

Amazon Payments

On Monday this week, Amazon introduced Amazon Payments. It is billed as a fast, elegant and seamless way to pay. You pay using your Amazon account details, no filling in credit card forms or concerns about security, no hassle. Amazon does it all for you – as a customer and as a business. Sounds familiar, well it is basically Amazon’s version of PayPal. Continue Reading →

Apple’s iPad makes buying shoes from Clarks fun

As a child, I always found the process of being taken to buy shoes extremely boring. The range on offer were very limited, my mother’s and my views on what was desirable in a shoe differed and shoes shops tended to be fusty places piled high with boxes. All shoe shops that is, except one. There was one in the heart of Edinburgh which featured a magical apparatus which made the act of shoe buying a very special, almost magical experience. Continue Reading →

Google Analytics Summit 2014

Last week we attended the annual Google Analytics Summit in sunny San Francisco, dubbed ‘Data in Action’. As a Google Analytics Certified Partner, this is both valuable and exciting as we get to hear about all of the new features on Google’s roadmap before they are released to the public. Continue Reading →