Helping businesses to thrive using Big Data

During the 2014 Budget released yesterday, George Osborne announced a £42m fund to help make the UK a world leader in big data and algorithm research.

A spokesman from the Department for Business, Innovation and Skills said about the announcement that “The intention is for the work to benefit British companies to have an advantage in big data”. Certainly, Big Data is more than just a current digital trend and I believe that both understanding and exploiting its potential will be vital to the success of businesses in the UK and across the globe. Continue Reading →

Mobile Search at Tipping Point

Mobile search is close to overtaking desktop search – can businesses afford to miss out? Continue Reading →

hybris Global Partner Summit – what’s new?

Well, hybris have pulled it off again with another fantastic Global Partner Summit, this year held at the Zenith arena in Munich. There was a jam-packed agenda of business, technical, and executive thought leadership, with no expense spared creating this amazing event, which attracted over 1500 delegates. Outside of the busy agenda, the organisers ensured that time and space (and booze) remained to allow for friendly networking with peers and partners alike.

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The one that got away…

In any creative company every now and then an idea is worked up that, through no fault of its own, ends up not being used: Continue Reading →

Top tips: What is Big Data?

With a staggering 90% of the world’s data created in the last 2 years alone, ‘Big Data’ has become the latest marketing buzzword as brands look to make sense of the wealth of personal data consumers are giving away online and on the move. But how can brands spot the big trends among the noise?  Continue Reading →

Google Partners Launch UK, London, November 19th

This week Amaze attended the official UK launch of the new Google Partners Programme in the vibrant area of Dalston London. Continue Reading →