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Now is the time to embrace showrooming

A new TNS study across 43 countries suggests that 21% of shoppers use smartphones in store to ‘showroom’, 43% read reviews, 31% compare prices and 25% seek advice before they buy from friends and family.
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Infinite Scrolling

This article contains a really good overview of when infinite scrolling is appropriate and when it’s not: Continue Reading →

Google Glass

What do you think about Google Glass? Will it take off, is it really as good as it makes out? Continue Reading →

What wearables can learn from history

Wearables are seen as the new digital battleground. The big boys are spending serious money to get involved: Google’s Project Glass; debatable rumours of a 100-strong team to develop the Apple iWatch; Nike Fuelband is already established; and there are a host of kick-starter projects waiting in the wings. Continue Reading →

The Mobile Paradox

Only a third of FTSE 100 companies have a mobile optimised site. Why has there been such a slow march to mobile, and how can you ensure you have an effective plan in place?
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The ‘showrooming’ phenomenon

A couple of stories caught my eye on the way into work today, so I thought I’d share some of my thoughts with you.  Continue Reading →